One of the easiest ways to increase traffic to your website is to work on the SEO (search engine optimization) in key areas. Right now you have to understand that the major search engines are constantly making changes to the algorithms to combat cheaters trying to game the system. If you continue to use white hat methods to grow your brand, your website will continue to climb in the search standings.
Here are a few effective ways, from onqsites.com, that you can make small changes that will have a huge impact to the SEO of your website.
The first thing you must do is make sure that the keywords match the pages they are used on. If your website sells clothing, the keywords on the pages selling shoes need to be show related, and the pages selling hats need to be hat related. Try stuffing all your keywords on each page and you confuse the search engine spiders and lose any ground you have made.
Get into the admin of your website and make sure all the meta fields are properly filled out. These sections are used by the search engines to identify the content on your pages. There are meta titles, descriptions, and keywords. be sure each is filled out accurately and the search engines will be able to index and rank your pages more easily.
Take the time to register at webmaster tools. There are a ton of free resources here designed to help improve the SEO of your website. Now you can easily find damaged links, broken links, missing content, and even the search terms used to find your content. These search terms can help to give you ideas for fresh content you can ass to the website to get even more traffic.
Look at the home page of your website and see if it looks too cluttered. The majority of traffic coming to your website will land here, so get all the relevant content above the fold and start moving other stuff to the appropriate pages. Don’t cram everything on the home page because not only is it confusing for the visitor, the search engines spiders will have a tough time trying to determine what they should be ranking your website for.
These simple SEO changes will have a positive impact on your web traffic and keep you moving towards page one of the search standings as other websites are doing nothing and simply falling away